Lamborghini Goes Web3
with Lightlink, Gravitaslabs Collaboration
Gravitaslabs, a key player in the Web3 industry and partner of Animoca Brands,
has joined forces with LightLink to bring Lamborghini’s new digital platform,
Fast ForWorld, to life.
This partnership aims to redefine fan engagement and brand loyalty in the
automotive sector. It leverages a gasless, Ethereum• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Ethereum-based Layer-2 (L2)
blockchain• Информационные технологии » Информационно-коммуникационные технологии » Информационные технологии и телекоммуникации » Базы данных » Публичная база транзакций » Блокчейн
• Высокие технологии » Информационные технологии и телекоммуникации » Базы данных » Публичная база транзакций » Блокчейн solution to foster a seamless user experience for Lamborghini
enthusiasts.
Lamborghini’s Next-Level Platform Hits Web3
Sponsored
Sponsored
Gravitaslabs is popular for its work on immersive Web3 engagement solutions,
bringing interactive digital platforms to major automotive, sports, and
fashion brands. It will use LightLink’s L2 solution, designed for high
transaction speeds and low costs, which provides a backbone for
enterprise-level applications.
With this partnership, Gravitaslabs will create a unique space for Lamborghini
fans to earn rewards and participate in quests. They can also interact with
digital representations of Lamborghini vehicles in a gamified ecosystem.
Of note is that the partnership follows Gravitaslabs’ recent collaboration
with The Motorverse in the launch of Fast ForWorld . The Motorverse is Animoca
Brands largest motorsport Web3 community. Therefore, it signifies a
milestone amidst a growing relationship between blockchain• Информационные технологии » Информационно-коммуникационные технологии » Информационные технологии и телекоммуникации » Базы данных » Публичная база транзакций » Блокчейн
• Высокие технологии » Информационные технологии и телекоммуникации » Базы данных » Публичная база транзакций » Блокчейн technology and the
automotive sector.
“Partnering with Gravitaslabs through their work with Lamborghini’s Fast
ForWorld platform opens exciting new possibilities for Web3 engagement. We’re
redefining how brands like Lamborghini connect with audiences by merging our
Layer 2 blockchain• Информационные технологии » Информационно-коммуникационные технологии » Информационные технологии и телекоммуникации » Базы данных » Публичная база транзакций » Блокчейн
• Высокие технологии » Информационные технологии и телекоммуникации » Базы данных » Публичная база транзакций » Блокчейн technology with their expertise,” LightLink CEO Roy Hui
said .
Sponsored
Sponsored
Read more: 7 Best Cloud Gaming Services in 2024
As part of this collaboration, Lamborghini will introduce the Revuelto, an
in-game NFT• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » NFT - невзаимозаменяемый токен. Each Revuelto collectible will feature unique characteristics,
serving as both a digital asset• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » NFT - невзаимозаменяемый токен and a gateway to Lamborghini’s immersive
ecosystem, Fast ForWorld. Users who acquire a digital Revuelto will receive a
Fast ForWorld Genesis Capsule. This would unlock premium benefits such as race
tickets, exclusive merchandise, and special engagement points.
Taken together, this partnership signals an industry shift towards more
engaging and cost-effective blockchain• Информационные технологии » Информационно-коммуникационные технологии » Информационные технологии и телекоммуникации » Базы данных » Публичная база транзакций » Блокчейн
• Высокие технологии » Информационные технологии и телекоммуникации » Базы данных » Публичная база транзакций » Блокчейн solutions. Base, an L2 blockchain• Информационные технологии » Информационно-коммуникационные технологии » Информационные технологии и телекоммуникации » Базы данных » Публичная база транзакций » Блокчейн
• Высокие технологии » Информационные технологии и телекоммуникации » Базы данных » Публичная база транзакций » Блокчейн
developed by Coinbase, will serve as the platform for minting these assets,
further integrating Lamborghini’s digital assets into the broader Web3
ecosystem.
“Lamborghini and Animoca’s Web3 racing game Motorverse are tapping Coinbase’s
Base blockchain• Информационные технологии » Информационно-коммуникационные технологии » Информационные технологии и телекоммуникации » Базы данных » Публичная база транзакций » Блокчейн
• Высокие технологии » Информационные технологии и телекоммуникации » Базы данных » Публичная база транзакций » Блокчейн to deploy interoperable Revuelto in-game assets,” an excerpt
from a recent announcement read .
Base’s cost-efficiency, high security , and rapid transaction speeds make it a
fitting choice for Lamborghini s venture into the digital world. In his
comments on the partnership, Motorverse General Manager Will Griffiths
emphasized its potential impact on fan engagement.
“We know users are committed to this name and bringing their latest
contribution into the digital landscape highlights what this space can do for
both fans and brands. We expect this is the beginning of a much deeper
relationship as the Motorverse evolves,” Griffith expressed.
Potential Broader Implications for Lamborghini
Sponsored
Sponsored
Meanwhile, this strategic move is not Lamborghini’s first foray into the NFT• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » NFT - невзаимозаменяемый токен
space. Two years ago, the luxury carmaker released a series of limited edition
“World Tour” NFTs . This catered to the booming interest in digital assets
among early Bitcoin investors. However, as the crypto market cooled, so did
interest in such extravagant digital collectibles.
At the time, the shift in interest was ascribed to Bitcoin millionaires’
turning to real estate as part of a strategic approach to wealth management.
For Lamborghini, therefore, these collaborations with Gravitaslabs and
Animoca’s Motorverse represent an opportunity to revitalize that excitement by
expanding the digital footprint of its iconic brand. The partnerships offer
significant potential for increased brand loyalty and revenue streams through
digital collectibles.
Nevertheless, the broader impact of luxury brands venturing into the NFT• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » NFT - невзаимозаменяемый токен space
remains to be seen. With many high-net-worth individuals shifting their focus
from digital assets to more tangible investments like real estate, the
long-term appeal of automotive NFTs remains uncertain.
Read more: Top 5 Web3 Use Cases: Where Web3 Is, Where It’s Going .
However, by integrating gaming and interoperability, Lamborghini’s Fast
ForWorld has the potential to appeal to car enthusiasts and gamers alike,
broadening its audience base beyond the initial wave of cryptocurrency
aficionados.
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