Nexo Unveils Strategic Rebrand
as a
Premier Digital Assets Wealth Platform
Nexo Unveils Strategic Rebrand as a Premier Digital Assets Wealth Platform
Vilnius• Литва » География Литвы » Населенные пункты Литвы » Города Литвы » Вильнюс, Lithuania• Литва, 31st October 2024, Chainwire
By Chainwire
Oct 31, 2024 Oct 31, 2024
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Vilnius• Литва » География Литвы » Населенные пункты Литвы » Города Литвы » Вильнюс, Lithuania• Литва, October 31st, 2024, Chainwire
Nexo redesigns its innovative solutions for long-term digital wealth building
with 24/7 advanced client care on Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin Whitepaper Day.
Nexo , a leading digital assets institution, today announced its major rebrand
and platform redesign, marking its evolution from a crypto lending pioneer to
the first comprehensive and compliant digital assets wealth platform .
Unveiled on Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin Whitepaper Day, this step reflects Nexo’s growth and
broader strategic vision for empowering forward-thinking investors to grow,
preserve, and utilize their wealth.
Following 20 months of client research across 5,000 users in 23 countries,
Nexo’s revamped platform – with a new logo, website, and enhanced user
interface – responds to the growing demand for sophisticated, yet flexible
digital asset solutions. This evolution aligns with the needs of those who
recognize the power of cryptocurrencies• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта to create long-term value, as Nexo
continues on its mission to drive the next generation of wealth.
Nexo evolves with the maturing crypto landscape
“Our 'Wealth Forward' philosophy positions us as the first major crypto
company to make a strategic move to a comprehensive digital asset wealth
platform. We focus on providing independent, savvy investors with smarter and
more flexible ways to grow and access their wealth in the digital asset
space," said Kosta Kantchev, Co-founder and Executive Chairman of Nexo.
The digital asset landscape has rapidly evolved from a niche to a
transformative force in the financial sector, underscored by the approval of
Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin spot ETFs. This momentum is reflected in the growing interest in
digital assets: 65% of institutional investors are ready to enter the market
while 72% of retail investors view digital assets as essential for
wealth-building.
Nexo has been at the forefront of this evolution. With a robust business model
and diverse offerings, Nexo has earned the trust of both retail and
institutional investors across more than 200 jurisdictions. Its impressive
track record – over $320 billion in processed transactions, $8 billion in
crypto credit issued, and $945 million in interest paid out – cements its new
direction: shaping the next generation of wealth.
A new look for a new era
Nexo’s new brand and visual identity reflect its mature, focused direction,
namely “Driving the next generation of wealth” – in line with the discerning
nature of crypto holders.
The revamped identity integrates movement and precision, symbolizing
Nexo's commitment to client prosperity and forward-thinking solutions.
Central to the upward-flowing logo pattern are two key concepts: human
resilience – represented by a spiral – nods to the perseverance and
adaptability inherent in human DNA, and exponential growth – captured by
mathematically precise diagonals – shows the boundless opportunities of
digital assets.
Inspired by the modern, active lifestyle of Nexo’s clients, the new identity
blends soft greys and beiges with energetic greens to capture today's
opportunities. Flowing patterns and precise elements convey both flexibility
and security, resonating with Nexo’s clientele which demands innovation and
reliability in managing their wealth.
"Our new visual identity mirrors Nexo’s evolution into a sophisticated digital
assets wealth platform," said Elitsa Taskova, CPO of Nexo. "Going forward, we
are focusing on hyper-personalized, white-glove service, offering autonomy and
flexibility within an intuitive product suite with the tools and expertise to
help you thrive. As digital assets merge with traditional investments, Nexo
stands ready to guide you, providing compliant opportunities for growth and
long-term value."
Platform evolution: a suite for the forward-thinking investor
After 20 months of client research, Nexo’s survey of 5,000 users across 23
countries revealed that 67.9% of high-net-worth individuals view digital
assets as long-term wealth solutions, while 69% of Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin holders see it as a
durable store of value. This reflects a significant shift in how sophisticated
investors approach wealth, increasingly favoring digital-first tools and a
seamless, omnichannel ecosystem for 24/7 access.
Nexo's 360° product suite aligns perfectly with these demands and offers:
Savings Growth : Flexible and fixed-term yield options, including Dual
Investment, are accessible 24/7 across all devices.
Advanced crypto tools: crypto-backed Credit Lines, 1,500 market pairs, crypto
Futures, Target Price Swaps, and advanced analytics enable alternative growth
opportunities.
Global Access : liquidity and seamless spending options, ensuring access to
funds via the Nexo Card.
In addition, the Nexo platform empowers its clientele with tiered loyalty
rewards and bespoke services for high-net-worth clients with 24/7 client care
teams.
Looking ahead, Nexo is evolving its suite of digital asset wealth tools with a
strong focus on compliance and security systems built for long-term stability.
The company continues to pursue strategic partnerships and international
expansion, solidifying its position as the world’s leading digital assets
wealth platform.
For more information about Nexo's 'Wealth Forward' strategy,
users can visit https://nexo.com/brand .
About Nexo
Nexo is a premier digital assets wealth platform empowering clients to grow,
manage, and preserve their crypto holdings. Our mission is to drive the next
generation of wealth by prioritizing customer prosperity and delivering
tailored solutions for building long-term value, supported by 24/7 client
care.
Since 2018, Nexo has been delivering unmatched opportunities to
forward-thinking clients across more than 200 jurisdictions. Our all-in-one
platform combines cutting-edge technology with a client-centric approach,
offering high yields on flexible and fixed-term savings, crypto-backed loans,
advanced trading tools, and liquidity solutions through the first debit/credit
crypto card. Backed by deep industry expertise, a sustainable business model,
robust infrastructure, security, and global licensing, Nexo champions
innovation and long-lasting prosperity.
Official website: nexo.com
Note: Some of the products and services are unavailable to citizens or
residents of certain jurisdictions, including where restrictions may apply.
Contact
Nexo Communications Team
Nexo
pr@nexo.com
Disclaimer: Press release sponsored by our commercial partners.
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